Remember the chatter in the headlines about all the homes big institutional investors were buying? If you were thinking about buying a home yourself, you may have wondered how you’d ever be able to compete with that. Here’s the thing. That’s not the challenge so many people think it is – especially right now.

Let’s break down what’s really going on and why the recent shift in the approach investors are taking could tip the scales in your favor.

Large Investors Are Pulling Back

The truth is institutional investors never represented as big a share of the housing market as people think. And now, they’re backing off even more.

Today, big real estate investors aren’t buying as many homes. In fact, they’re actually selling more than they’re buying.

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Some Highlights

  • The right agent doesn’t just list your house – they help you sell smarter, faster, and with fewer surprises.
  • With an agent’s help, you’ll know what’s happening in your local market and how to price your house right. You’ll feel confident filling out complex legal documents and at the negotiation table. And that’s priceless.
  • Let’s connect so you have that expertise on your side.​

Originally posted at Simplifying The Market.

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Multi-generational living is on the rise. According to the National Association of Realtors (NAR), 17% of homebuyers purchase a home to share with parents, adult children, or extended family. That’s the highest share ever recorded by NAR (see graph below):

a graph of sales growthAnd what’s behind the increase? Affordability. NAR explains:

“In 2024, a notable 36% of homebuyers cited “cost savings” as the primary reason for purchasing a multigenerational home—a significant increase from just 15% in 2015.”

In the past, caregiving was the leading motivator – especially for those looking to support aging parents. And while that’s still important, affordability is now the #1 motivator. And with current market conditions, that’s not really a surprise.

Pooling Resources Can…

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Here’s something you need to know. The housing market is getting back to a healthier, more normal place. And even though it may not sound like it, this shift is actually a good thing.

It’s what you should expect. It’s just that our expectations have been skewed by the intense seller’s market over the past few years.

But what you need to remember is: there’s still plenty of opportunity to be had if you’re thinking about selling – whether that’s next month or next year. You just need to stay up to date on what’s happening in the market, and have a strategy that matches the moment. Here's your update.

1. Inventory’s Up. Buyer Power Is Coming Back.

According to the latest data, the number of homes for sale is rising back toward more normal levels…

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220 Woodboro Dr, West Chicago, IL

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$ CLICK FOR CURRENT PRICE 3 BEDROOMS 3 BATHROOMS 0.13 acres Lot

Welcome to easy living in this spacious 3-bedroom, 2.5-bath end-unit townhome in West Chicago's desirable Woodboro neighborhood! With over 2,300 square feet of living space, this brick and vinyl home offers a blend of comfort and convenience. Step into a sun-filled living room featuring hardwood floors, a floor-to-ceiling masonry fireplace with gas logs, and a slider to your private backyard deck. Entertain in the formal dining room or cook up a storm in the eat-in kitchen with stainless…

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Fear of a recession is back in the headlines. And if you’re thinking about buying or selling sometime soon, that may leave you wondering if you should reconsider the timing of your move.

A recent survey by John Burns Research and Consulting (JBREC) and Keeping Current Matters (KCM) shows 68% of people are delaying plans to buy or sell due to economic uncertainty.

But it may not be for the reason you think. Not everyone is holding off because they’re worried. Some buyers are waiting because they’re hopeful. According to Realtor.com:

In 2025Q1, 3 in 10 (29.8% of) surveyed homebuyers said a recession would make them at least somewhat more likely to purchase a home . . . This reflects a common dynamic where some buyers see a downturn as an…

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Some Highlights

  • A growing number of homeowners are overestimating today’s market. ​And that’s why the number of sellers dropping their price is back at normal levels.​
  • A lot of the time this is happening because they’re not paying attention to current conditions. The best way to avoid that mistake? Lean on the expertise of an agent.
  • If you want a proven pricing strategy that works for today's market, let's connect.

Originally posted at Simplifying The Market.

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Life can feel a bit unpredictable these days. What’s happening with inflation? The economy? The housing market? But in the middle of all that uncertainty, there’s one thing a lot of people still crave – a place to call their own.

Because when everything else feels up in the air, home can be the thing that grounds you. As the experts at 1000WATT put it:

“Homeownership isn’t primarily financial anymore. . . Across all demographics, emotional and lifestyle factors consistently outrank wealth-building as motivators.”

Here’s what owning a home can mean for you, especially right now.

Freedom To Make It Yours

When you're a homeowner, you don’t need to ask permission to paint a wall, hang a gallery of your favorite art, or redo the floors. You have…

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570 Mallard Point Dr, North Aurora, IL

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$ CLICK FOR CURRENT PRICE 4 BEDROOMS 3 BATHROOMS 0.33 acres Lot

Welcome to Moose Lake Estates, where style, space, and comfort come together in this beautifully maintained 4-bedroom, 2.5-bath two-story with a striking brick, vinyl, and limestone exterior. Set on a landscaped cul-de-sac lot, this home offers a rare 3-car tandem garage-perfect for extra vehicles, storage, or your weekend toys. A charming front porch welcomes you inside to find hardwood floors, vaulted ceilings, and a dramatic floor-to-ceiling stone, multi-sided…

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42W201 Silver Glen Rd, St Charles, IL

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$ CLICK FOR CURRENT PRICE 4 BEDROOMS 6 BATHROOMS 3 acres Lot

Tucked away on a private 3-acre lot, this all-brick custom estate offers over 10,000 square feet of luxury living and total privacy. Inside, you'll find a grand foyer with a curved staircase and catwalk overlooking a soaring two-story family room with floor-to-ceiling windows and a fireplace. The main level includes formal living and dining rooms, an office with fireplace and private deck, a den with built-ins and deck access, and a stunning chef's kitchen featuring…

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