Why So Many Sellers Are Cutting Their Asking Price Right Now

Price cuts are turning up everywhere right now, and they read very differently depending on which side of the deal you’re on.

Sellers tend to worry a cut means walking away with less than they hoped. Sometimes that’s true, but more often it just means the market moved faster than the listing did.

Buyers, for their part, often assume a cut means something’s wrong with the house. Most of the time, that’s not it.

This is what's actually driving all those price cuts, and why it matters no matter which side of the deal you're on.

4 in 10 Homes Are Getting Price Cuts

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More than 4 in 10 homes for sale have had at least one price cut, and the average reduction is around $17,000. For sellers, that’s a reminder that pricing correctly from the beginning matters. Start too high, and you may end up chasing the market down. For buyers, a price reduction can signal an opportunity. A seller who has already adjusted their price may be more willing to negotiate on price, closing costs, or other terms. Thinking about buying or selling in Geneva, St. Charles, Batavia, or the surrounding Fox Valley? Reach out to The Kombrink Team and let’s talk strategy.

Transcript

More homes than you’d think are getting a price cut right now. Here’s what we're seeing. Price cuts have climbed for seven straight months.

More than four in ten homes for sale have had at least one, and sellers are cutting about seventeen thousand dollars off their original price (on average). Now, almost every cut comes down to the same thing – the price was set for a market that’s already moved on. And the seller’s playing catch up.

Here’s how we’d use that to give you an edge.

If you’re selling, knowing this up front is key. It shows you’ve got to get your number right from day one.

If you’re buying, a home that’s already had a price reduction could be exactly what you want. It means the seller’s ready to make a deal.

Want to know what this means for your price or your offer? Reach out to The Kombrink Team today.

42% of Homes for Sale Are Now Carrying a Price Cut

According to HousingWire Data, the share of sellers cutting their asking price has climbed every month for 7 straight months (see chart below):

Today, more than 4 in 10 active listings have had at least 1 price cut, and the typical seller is cutting about $17,560 off their original number. 

Here’s why that’s happening. With rates still elevated and more homes to choose from, buyers can afford to wait for the right number. So, sellers who don’t start there often end up adjusting anyway.

What does that mean for you?

• If you're selling, this isn’t a red flag. But it is a sign that pricing it right from day 1 is your best bet. Just know that the market's been shifting fast enough this year that sometimes even a well-priced house can fall behind within a matter of weeks. If that happens to you, dropping your price to catch up to where pricing actually stands today tends to bring in more buyers and helps you sell closer to true market value.

• If you're buying, it's easy to assume a price cut means something's wrong with the house. But with cuts happening on more than 4 in 10 homes right now, the reality is sellers are just catching up to where the market already is. And with affordability still tight, that's exactly the kind of opening you need to get a better deal.

Why Sellers Are Adjusting Faster than Before

HousingWire Data also shows list prices are trending down nationally. That’s often a sign sellers are pricing more realistically from the start instead of listing high and getting stuck cutting later. List prices have fallen about $26,000 from last year's peak.

Some of that decline is seasonal, since list prices typically soften each winter before rebounding in the spring. So, expect asking prices to keep drifting a little lower before turning back around (see chart below):

Jake Krimmel, Senior Economist at Realtor.com, explains: 

“That is good news for buyers, who are seeing lower asking prices and more room to negotiate, but it is also good news for sellers: Pricing to today’s demand is helping homes move and keeping more transactions alive in a high-rate environment.”

Translation – with rates still elevated, buyers can only stretch so far. Sellers who meet them where they are instead of holding out for unrealistic prices are the ones actually getting to closing. And doing that up front is always better than chasing the market later.

Buyers, You’ve Got Room To Negotiate Again

At the same time, Redfin data shows sellers now outnumber buyers by about 58%, the widest gap on record (see chart below):

That changes the power dynamics of the market – and impacts how homeowners should price their house. Nationally, about 7 in 10 markets now favor buyers or are trending that way.

• For sellers, that means standing out matters as much as pricing. With more homes to choose from, buyers are comparing you directly against the competition. So, a little flexibility, like covering closing costs or being open on timing, can be what gets your house picked over another.

• For buyers, it means more room to ask for a lower price, help with closing costs, repairs after inspection, or some combination of all 3. That’s especially true for homes that have already sat for weeks, where sellers are often the most willing to talk.

Bottom Line

Price cuts are a normal part of today’s housing market, and both buyers and sellers can use them to their advantage. Let's look at what's actually happening with prices in your neighborhood, so you know exactly where you stand before you list or make an offer.

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